Why release in Flac audio?
Very popular around the world and even exceeds Apple IPod in popularity outside of the USA
Lossless audio means uncompressed back to original quality
Flac audio files will play on many portable players
Flac will also play on Windows with WinAmp and other software
Ability to playback master recording quality often available at 96 MHz or even 192 MHz up to 24 bit or 32 bit float.
Many audiophile sites for classic, jazz and vocals favor Flac recordings and will repost your press releases
Join the club of Flac quality release groups: The Beatles, David Byrne, Pearl Jam, Keith Jarrett, Jerry Garcia, Norah Jones... HD Tracks, Linn Records (Studio Masters)
Flac players: WinAmp for Windows - Vox for Mac
Compare MP3 to Flac Master quality 96MHz
Rimsky Korsakov Snow Maiden excerptMP3 44 MHz 192 kbps ITunes quality
Flac 96 MHz 2767 kbps 24 bit Lossless compression 60%
from Minnesota Orchestra / Eiji Que